How Much Do Pull-Ups Cost?
2 min read
Pull-ups cost a bit more than diapers, roughly $0.30 to $0.70 each for name brands, and less for store brands. For a toddler in the thick of potty training, that lands around $40 to $90 a month, and it drops as your child needs fewer. Here is the real math.
Per-pull-up cost
Name-brand pull-ups like Huggies Pull-Ups and Pampers Easy Ups run about $0.40 to $0.70 each in small packs, coming down toward $0.30 to $0.50 in big boxes. Store brands, Walmart's Parent's Choice, Target's Up and Up, Costco's Kirkland, Amazon's Mama Bear, run lower, often $0.25 to $0.40 each. Pull-ups cost more than the equivalent diaper because you pay for the stretchy, pull-on design.
What you will spend a month
This depends entirely on where your child is in potty training. Early on, a toddler might use 5 to 7 pull-ups a day, which lands around $50 to $90 a month on name brands. As training clicks and daytime accidents fade, many families use pull-ups only for naps and overnight, which drops the cost sharply. So unlike diapers, the pull-up bill is meant to shrink over time.
How to spend less
Same levers as diapers. Store brands do the same job for less. Buy the big box, not the little pack, since per-unit cost drops a lot in bulk. Use subscribe-and-save. And do not overbuy one size, since a potty-training child may move up or move off pull-ups faster than you expect. For overnight-only use with an older child, GoodNites are made for that stage.
Pull-ups vs. diapers on cost
A pull-up costs more per unit than a diaper, but a potty-training child usually uses fewer per day than a baby in diapers, so the monthly total is often similar or lower, and it keeps falling. If you are weighing the switch, our guide on moving from diapers to pull-ups covers the when and how.
The short version
Pull-ups run about $0.30 to $0.70 each, more than diapers, less for store brands. Budget roughly $40 to $90 a month during active potty training, dropping as your child needs fewer. Store brands and bulk boxes bring it down.
Sources
TrustedCare, Diapering Costs (2026): https://trustedcare.com/costs/diapering-costs
The Bump, How Much Does a Baby Cost Per Month: https://www.thebump.com/a/how-much-does-baby-cost-per-month
A sponsor-backed diaper subscription for military families is on the way. Add your family to the waitlist at thetoagency.co/list.